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Content consolidation

Two websites into one, without losing what matters

AI reads your whole estate. Your people make every decision. Every page that moves carries its evidence, its approver and its audit trail. For organisations merging sites, retiring brands or leaving an ageing platform.

Book a discovery sprint scoping callHow the sprint works
01 / The offer

A fixed-price discovery sprint

Two to four weeks across your estates. You keep everything it produces, whoever does the build. The sprint closes with a consolidated report presented at readouts for each of your audiences: an executive view, a working session for the content team, and a compliance briefing where the flagged content warrants it.

Complete content inventory

Every site in scope, read page by page and joined with your analytics, so decisions rest on what is actually there and how it actually performs.

Overlap and duplication matrix

Where your sites say the same thing twice, visible item by item, with merge candidates flagged and evidenced.

Disposition register

A keep, merge, rewrite or retire recommendation for every page, tied to audience need and search value, with the evidence behind each call.

Regulated-content register

Every page carrying compliance weight flagged from day one, so nothing sensitive travels on the standard path.

Gap analysis

What your audiences look for that your sites do not say, drawn from search and analytics data.

Consolidated report and readouts

The registers drawn into findings and recommendations, presented per audience. The evidence that lets anyone price the migration from facts.

02 / How it works

Five phases, a decision gate at each

Phases one and two are the fixed-price sprint. Phases three to five are quoted from the sprint's evidence: real counts rather than estimates.

01

Discover

Every page, asset and link inventoried automatically, joined with analytics. You get the inventory and estate map.

02

Analyse

Overlap, duplication, currency and compliance weight, scored across the combined estate. You get the registers and the consolidated report, presented at your readouts.

03

Decide

Your names against every keep, merge, rewrite or retire call, plus the future-state information architecture, redirect map and migration plan. You decide everything.

04

Migrate

Automated moves verified by parity checks, AI-drafted merges routed to your reviewers, everything staged before it goes live. You approve every item.

05

Validate and cut over

Links, redirects, metadata and accessibility checked with pass evidence per check, cutover sequenced with a tested way back. You get the validation report and runbook.

03 / Governance

Built for regulated content

Designed for organisations whose content carries obligations: insurers, health, government and finance. The method shows not only that the migrated content is correct, but how it came to be approved.

Named approval gates

Each migration unit defines who must approve it: content owner, compliance, legal or brand. Publication is blocked for any item whose approvals are not recorded.

Compliance follows the content

Flagged items carry their flag through the whole program and require recorded human approval whatever their disposition, including pages that migrate unchanged.

A complete audit trail

Automated actions, recommendations and approvals logged with actor and timestamp. The log is exportable and remains your record after the program ends.

Australian-hosted

Content processing and storage on Australian infrastructure. Your content is never used to train AI models, and it is deleted from our systems at engagement close.

04 / Platform exits

Changing platforms as you consolidate?

Consolidation programs often begin alongside a platform transition, whether from Sitecore, Adobe Experience Manager, Optimizely or another established enterprise platform. The approach matters. We inventory your estate from the published site itself, so the work runs independently of your current platform's APIs, exports and licensing arrangements. Our team includes people who spent years building and running these platforms, including on the vendor side of the table, and we respect what each does well.

Exit-specific detail, timelines and costs: AEM migration and CMS migration.

Start with the sprint

A scoping call takes thirty minutes: your estates, your timeline, and whether the sprint fits. If it does, you will have a fixed price within days, and we can demonstrate the approach against a sample of your own pages as part of scoping.

Book a discovery sprint scoping callTalk to our migration team

Melbourne team, Australian delivery, AEDT and AEST.

05 / Questions

Content consolidation: FAQ

The questions teams merging websites ask us most often.

The discovery sprint takes two to four weeks. The full program depends on what the sprint finds, which is the point: the later phases are planned and priced from real counts rather than estimates. The pacing item is usually your review capacity for sensitive content, which the migration plan sizes per team so it never becomes a surprise on the critical path.

No. The sprint outputs, the information architecture, content model mapping, redirect map and migration plan, are written as implementation-ready specifications for whoever builds. Noice can deliver the migration alongside your partner, or deliver the target platform build as well. Everything the sprint produces is yours either way.

Any source, because we read the estate from the rendered site itself, and any target with a content API. The method is platform-neutral by design, which also means there is no dependency on your outgoing platform: no API access, no export facility and no continuing licence is needed to build the inventory.

Nothing. It inventories, classifies, compares and drafts, at a scale manual review cannot practically match. Every decision that changes what the public sees is made by a named person, and the audit log shows who approved what, when. Items flagged as regulated require recorded human approval whatever their disposition, including pages that migrate unchanged.

Pages that reference products, rates, disclosures or other regulated subject matter are flagged into a regulated-content register in the analysis phase, and the flag follows them through the whole program. Flagged items route to your compliance reviewers before acceptance, nothing publishes without recorded approval, and the audit trail is exportable and remains your record after the program ends.

Content processing and storage run on Australian infrastructure, your content is never used to train AI models, and access is limited to the named engagement team. The full data flow is documented in the engagement data handling schedule, and your content is deleted from our systems at engagement close.

The sprint is quoted at a stated page and asset ceiling from a week-zero automated count. If your estates exceed the ceiling, we agree a variation before proceeding rather than absorbing it silently or surprising you at invoice time.